Which of the following is least likely to be an example of the mis-selling of a general insurance product?

The least likely example of mis-selling a general insurance product relates to the product not being the cheapest available. Mis-selling is primarily concerned with whether the product sold meets the client's needs and whether the sales process adhered to ethical and regulatory standards.

When assessing mis-selling, the focus is usually on whether a suitable product was identified based on the client's requirements, if proper assessments were conducted before making a sale, and whether the client was in any way coerced into purchasing a product.

In the context of affordability or price—represented in the correct answer—it does not inherently indicate a failure in the suitability of the product or the manner in which it was sold. A more expensive product might very well be the best fit for a client’s specific needs, and the important factor is whether the product's features align with the client’s requirements, rather than simply its cost.

Other choices, like selling without an assessment of needs, using high-pressure tactics, or not meeting regulatory standards, directly relate to the ethical principles guiding the sales process and the appropriateness of the product for the customer, making them clear examples of mis-selling.